July 17, 2008

“Tokyo Motor Week” to Be Held in Early November
Eight JAMA Member Passenger Car Manufacturers to Celebrate the Pleasures of Driving and Vehicle Use

The Japan Automobile Manufacturers Association (JAMA), under the chairmanship of Mr Satoshi Aoki, will be holding this November, for the first time ever, “Tokyo Motor Week,” a jointly sponsored event taking place at three popular spots in Tokyo and Yokohama and featuring eight JAMA member passenger car manufacturers.

This event has been slated for the autumn season in consideration of the fact that the Tokyo Motor Show will not be held this year. That show—a gala gathering featuring the leading automakers from Japan and around the world and now held biennially in odd-numbered years—showcases to a global audience state-of-the-art vehicles and the latest advances in safety, environmental and other automotive technologies. The Tokyo Motor Show also offers to visitors the chance to test-ride vehicles and experience for themselves the fruits of technological innovation.

Tokyo Motor Week will be a different kind of event, targeting consumers—and particularly younger people—who in recent years have shown less of an interest in cars than previously. Visitors will be able to interact with vehicles on display and information will be presented on technical and design advances that enhance the pleasures of driving and vehicle use.

Tokyo Motor Week will be held at sites in Odaiba, Roppongi and Yokohama—three trendy spots to which people of all generations flock daily in large numbers. The eight passenger car manufacturers will be displaying a combined total of 48 units at these sites, and demonstrations will be keyed to a seasonal theme.

Closely evaluating the feedback from visitors to this event, JAMA will continue to hold events celebrating the pleasures of automobile use in future non-Tokyo Motor Show years beginning in 2010.

Please see below for details concerning Tokyo Motor Week 2008.

Tokyo Motor Week, Odaiba Site
November 1 (Sat.), 2 (Sun.), & 3 (Mon. /Nat’l holiday)

Theme: “Autumn, the Sporting Season”
Venues: Aqua City Odaiba, Mediage, Decks Tokyo Beach
Number of vehicle displays: 16 (8 indoors, 8 outdoors)
Attractions: Sports theme-based talk shows and performances featuring guest celebrities will be held, along with other sports/health-related entertainment including a fitness walking class by a professional instructor. Visitors will also have the opportunity to get a “mini” medical check-up using machines specially installed for that purpose.

Tokyo Motor Week, Yokohama Site
November 1 (Sat.), 2 (Sun.), & 3 (Mon./Nat’l holiday)

Theme: “Autumn, the Vacation Season”
Venues: Yokohama Landmark Tower, Queen’s Square Yokohama, Yokohama Red Brick Warehouse Event Space (Nov. 2-3 only)
Number of vehicle displays: 16 (4 indoors, 12 outdoors) (Car displays are planned at the Yokohama Red Brick Warehouse Event Space in a tie-up program with the “All-Japan Hometown Fair 2008” taking place on November 2-3 and featuring specialty foods and other items from around Japan.)
Attractions: Talk shows, standup comedy routines and other stage acts will be based on the twin themes of food and travel, and live music will be performed on instruments indigenous to specific regions. A special exhibit that will appeal not just to children but to people of all ages will feature the Japanese toymaker TOMY’s “Tomica” and other toy cars as well as a “Tomica assembly plant,” enabling visitors to build their own “customized” Tomica toy cars right on the spot.

Tokyo Motor Week, Roppongi Site
November 8 (Sat.) & 9 (Sun.)

Theme: “Autumn, the Artistic Season”
Venue: Tokyo Midtown
Number of vehicle displays: 16 (4 indoors, 12 outdoors)
Attractions: A disc jockey on a stage set up to resemble a radio broadcasting studio will present a mix of lively music and chat sessions with guest celebrity artists on the theme of “automobile appeal.” Other entertainment is also scheduled, including “live performances” by some of those guest artists in which they will create art works on the spot.

Exhibitors at Tokyo Motor Week 2008

  • Daihatsu Motor Co., Ltd.
  • Fuji Heavy Industries Ltd.
  • Honda Motor Co., Ltd.
  • Mazda Motor Corporation
  • Mitsubishi Motors Corporation
  • Nissan Motor Co., Ltd.
  • Suzuki Motor Corporation
  • Toyota Motor Corporation

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